INVERSE becomes the new textile partner of the TIME Triathlon Alpe d'Huez

INVERSE partner TIME Triathlon Alpe d'Huez

The evolution continues. With the arrival of the Barcelona-based brand INVERSE, the TIME Triathlon Alpe d'Huez is enjoying a breath of fresh air. Present last year at the Triathlon Expo, this company specialized in the design, manufacture and customization of technical clothing for athletes becomes an official partner and an ideal associate for the organization, triathletes... and clubs! On the 13th edition, INVERSE will demonstrate how 50 years of experience in the sector have enabled it to establish itself as a reference, always looking to the future and innovation.

"INVERSE comes at the right time to help us improve the quality of our textile supplies for the participants, from a technical and aesthetic point of view. We needed to change this aspect of our participants' experience, and INVERSE's expertise is of great value to us. We have high hopes for this relationship, which should quickly improve for the benefit of triathletes," explains Laurence Neveu, co-director of the event. As evidence, the ‘Inverse Teams Contest' will be the first platform through which the Catalan brand will accompany triathletes and help develop the most 'social' part of the Triathlon Festival. Already implanted in France (with teams such as the JOOL Team for example), INVERSE enjoys a good reputation in the hexagon, in particular thanks to its excellent customer service.

But the real innovation comes with the creation of an official cycling jersey for the event, the first piece of the future TIME Triathlon Alpe d'Huez online store, an important step in the history of the event! Pay attention, because this first jersey will be presented soon. On top of this, INVERSE is planning commercial actions on the edge of the Triathlon Expo 2018, specially designed for clubs (different ranges are available for customization to match all group profiles).