The Yellow Touch is back ! PowerBar is partner of the Triathlon EDF Alpe d’Huez 2017

sports nutrition PowerBar alpe d'huez triathlon

The Triathlon EDF Alpe d'Huez is proud to announce the renewal of its partnership with PowerBar for 2017. The sports nutrition brand became a pillar of the event, supporting the participants in their challenge… but not only. (photo credits : Laurent Salino and Jacvan-Trimax Magazine)

Do we need to insist on sports nutrition importance? The great majority of the triathletes already know that: a good nutrition strategy during the race is key to succeed. "Working with PowerBar allows us to cover all the participants needs with reliable and high quality products. We are convinced that this support contributes widely to the experience lived by our triathletes. Besides this technical aspect, to receive the trust of such a reference in sports nutrition is particularly gratifying." said Cyrille Neveu, the race director.

The PowerBar nutritionists are waiting for you !

The PowerBar range of products available on the aid stations will be mostly the same as last year (PowerGel Original, PowerBar Isoactive Drink, Bars Energize). The brand will also be present on the village Exhibition with its complete shop. Triathletes and athletes, do not hesitate! The PowerBar team will be there to advise you, to solve any doubt and help you to develop an effective strategy for your race. On top of this, if you need it, you can enjoy the opportunity to receive a special attention: the nutritionists of PowerBar are ready to help you by e-mail at nutritionteam@powerbar.de. Alexandre Poncet, representing PowerBar in France, explains: " we give a big importance to the nutritional support of the athletes. They set goals and the nutrition has to help them to accomplish it with the right products adapted during but also after the effort. It is important to support them and to offer products tests so that they’re ready on the D-day. "

Finally, while the team registrations for the Triathlon EDF Alpe d'Huez are stronger than never, it is important to remind that PowerBar offers interesting discounts for the triathletes who want to place an order for their club. To enjoy the discount please contact PowerBar by e-mail at a.poncet@uniteamsport.fr.